Post by account_disabled on Mar 14, 2024 0:26:56 GMT -6
Today we want to talk to you about Healthcare Marketing , and more specifically, about a very interesting topic that brings together the advancement of technology on devices with the change in the way of experiencing healthcare. Augmented reality is a tool now widely used in various fields and allows you to radically improve the user experience by involving people much more and bringing them significantly closer to the product or service. Initially used for purposes very far from marketing (think for example of Google glasses which allow you to enter a new reality), initially used to guide remote operations or similar activities, now we find ourselves faced with a very more assiduous and "commercial" than technology, which is an excellent method for creating a virtual world around the consumer.
The example we bring you certainly goes beyond a discussion of commercial origin, as Find Your Phone Number it deals with very serious issues related to healthcare, but the aim of the campaign, as we will see, was still to create engagement in order to achieve the established objective.Augmented Reality2 Augmented reality according to the National Health Service. The English national health system is very inclined to use very particular campaigns to raise awareness among the population on important issues in a completely unconventional and largely innovative way, in order to exploit amazement as a tool to attract attention. The new initiative launched by the NHS (National Health Service) aims to try to act on the English mentality to reduce the problems related to blood donation and encourage more people to carry out this very important activity.
NHS Blood and Transplant therefore thought of augmented reality to virtually have volunteer participants fill a bag with blood present on some large advertising screens in Birmingham and London. Specifically, members of the NHS distributed an iPhone to all those present, on which the process of a needle being virtually inserted into the skin as would normally happen thanks to a sticker on the user's arm was replicated. This action allows you to fill the bag, thus completely simulating a blood sample, which allows the imaginary patient present on the screen to visibly improve his state of health, while participants are invited to register to become donors, all in one twenty seconds. The campaign, created by the 23red agency, ran on a screen in Ocean Outdoor's New Street in Birmingham for three days and then on the Eat Street screen in London for a further three.
The example we bring you certainly goes beyond a discussion of commercial origin, as Find Your Phone Number it deals with very serious issues related to healthcare, but the aim of the campaign, as we will see, was still to create engagement in order to achieve the established objective.Augmented Reality2 Augmented reality according to the National Health Service. The English national health system is very inclined to use very particular campaigns to raise awareness among the population on important issues in a completely unconventional and largely innovative way, in order to exploit amazement as a tool to attract attention. The new initiative launched by the NHS (National Health Service) aims to try to act on the English mentality to reduce the problems related to blood donation and encourage more people to carry out this very important activity.
NHS Blood and Transplant therefore thought of augmented reality to virtually have volunteer participants fill a bag with blood present on some large advertising screens in Birmingham and London. Specifically, members of the NHS distributed an iPhone to all those present, on which the process of a needle being virtually inserted into the skin as would normally happen thanks to a sticker on the user's arm was replicated. This action allows you to fill the bag, thus completely simulating a blood sample, which allows the imaginary patient present on the screen to visibly improve his state of health, while participants are invited to register to become donors, all in one twenty seconds. The campaign, created by the 23red agency, ran on a screen in Ocean Outdoor's New Street in Birmingham for three days and then on the Eat Street screen in London for a further three.