Post by rakhirani on Mar 4, 2024 22:50:42 GMT -6
SDesignation of origin of competing products does not represent a good or service as an imitation or imitation of a good or service bearing a protected trademark protected geographical indicationprotecteThe most famous comparative advertisement was the one initiated by Pepsi. CocaCola reacted to it and the result was a funny war between the giants. CocaCola at no cost to it won this advertising battle. This example is often shown in various types of training for marketers. It shows not only what comparative advertising looks like but also how to deal with it when the competition uses it. Pepsi vs. CocaCola Is it worth using comparative advertising.
When deciding on this type of advertising you should be ready for different reactions from consumers and competitors. It is definitely better to give it up when the competition is too strong or w Brazil Mobile Number List hen the company is the best in a given industry. By comparing yourself to another person you can suggest that they have complexes and sow some kind of uncertainty in your customers minds. Additionally consumers attention will be drawn to a competitive product which may have the opposite effect than intended and some customers will choose the competitive offer. The use of comparative advertising may be justified when the competition poses a challenge for example it introduces a product.
With similar properties to yours. be to deliberately create confusion in order to draw consumers attention to the brand. Ecological enthusiasm is fading a bit STUDY Share share on facebook share on linkedin Almost half of Poles admit that the ecological situation in the world is bad and it is necessary to take immediate actions to improve it. Every third Pole basically does not know what to think about climate change and other environmental issues according to the cyclical study Ecological attitudes of Polish women and men conducted for Blue Media.
When deciding on this type of advertising you should be ready for different reactions from consumers and competitors. It is definitely better to give it up when the competition is too strong or w Brazil Mobile Number List hen the company is the best in a given industry. By comparing yourself to another person you can suggest that they have complexes and sow some kind of uncertainty in your customers minds. Additionally consumers attention will be drawn to a competitive product which may have the opposite effect than intended and some customers will choose the competitive offer. The use of comparative advertising may be justified when the competition poses a challenge for example it introduces a product.
With similar properties to yours. be to deliberately create confusion in order to draw consumers attention to the brand. Ecological enthusiasm is fading a bit STUDY Share share on facebook share on linkedin Almost half of Poles admit that the ecological situation in the world is bad and it is necessary to take immediate actions to improve it. Every third Pole basically does not know what to think about climate change and other environmental issues according to the cyclical study Ecological attitudes of Polish women and men conducted for Blue Media.